The House of Director will be a key partner for production companies, supporting them by facilitating access to directors, coordinating between both parties, negotiating terms, and ensuring that the agreed production conditions for each commercial are fulfilled. Our vision as producers will help directors lead projects in line with the established production design guidelines.
For Directors, The House Directors is a place where support and expertise frees you to focus on what matters most—directing remarkable films, spots, and music videos. We streamline every step, coordinating schedules, treatments, travel, fees, and all the essential details between directors and production companies.
We also guide international shoots, matching you with the best local partners across the world, through our network of producer partners so your team can create freely while we ensure everything runs seamlessly. We scout ideal locations, secure the finest service producers, and orchestrate every logistical detail—calendars, crews, permits, budgets, and beyond. Whether chasing cost efficiency or the perfect landscape, our team ensures each production flows flawlessly. You focus on the creative heartbeat of your film or commercial; we safeguard every practical element so that, in any country, your vision unfolds with confidence and precision.
THE PRODUCERS OF THE HOUSE OF PRODUCTION DIRECTORS
THE HOSTS

JUANJO GARCIA
Juanjo García is the driving force behind this project. As a producer, he knows audiovisual production from different angles: as an advertising agency producer, as a commercial producer, and as a television and fiction producer. In the field of advertising cinema, he has produced more than 250 commercials for companies such as Warner Bros ITVP Spain, Eyeworks, Cuatro Cabezas Films, Fight Films, and Garage. He has collaborated with prestigious agencies such as Sra. Rushmore, Ogilvy, Young & Rubicam, Wunderman, Havas, J. Walter Thompson, Grey, Accenture, Dentsu, Hogarth, and Prodigius. Among the fiction projects he has participated in are Cuéntame Un Cuento (Antena 3), Hermanos y Detectives, and Brigada Costa del Sol (Mediaset/Netflix). The latter has been his most personal project, as its creator and executive producer.

patricio schwanek
Patricio Schwanek is an executive producer with more than 30 years of experience bridging European and Latin American markets. Based in Croatia, he specializes in connecting Spain, South America, and the Balkans, offering streamlined access to Mediterranean, Alpine, and Eastern European locations for commercial, documentary, and fiction projects.His background spans content direction, strategic communication, and the production of hundreds of commercials and documentaries. For over 15 years, he has provided international production services from Croatia and the Balkans, combining operational precision with cross-cultural fluency.Patricio collaborates with production companies across Europe and the Americas, offering a clear, strategic approach to global filmmaking and a reliable partner for complex, multi-country shoots.